Read "How SAGE and the UK media created fear in the British public"
Reprinted From https://evidencenotfear.com/how-sage-and-uk-media-created-fear-in-the-british-public/ "COVID-19 started registering with most of the British public around late February and early March. Many were concerned but not particularly afraid. Only weeks later people were terrified to leave their homes or go near other human beings. How did such a dramatic shift in public perception happen so quickly? In early March 2020, The Scientific Advisory Group for Emergencies (SAGE) produced a document for the UK Government highlighting methods for rolling out new social distancing rules. There seemed to be some doubt as to whether the public would comply with the upcoming measures so SAGE outlined a methodology based on known psychological behavioural modification techniques. SAGE, SPI-B and applied psychology SAGE is an advisory group to the UK government responsible for making sure decision makers have access to scientific advice. We are told that the advice provided by SAGE does